The purpose of this research is to assess the relationship between Indian (non-muslims) consumers’ animosity toward halal products and their unwillingness to buy halal products. Moreover, we seek to ...

The tendency of customers’ preference to their local brands over the foreign ones is known as consumer ethnocentrism, and it is an important issue in international marketing. This study aims at ...

Ethnocentrism leads to conflict, cultural shock, stereotyping, discrimination, and prejudice that lead negative attitude towards a person because of a group they are affiliated with., Ethnocentrism is ...

Human ethnocentrism—the tendency to view one's group as centrally important and superior to other groups—creates intergroup bias that fuels prejudice, xenophobia, and intergroup violence. Grounded in ...

In Ethiopia, the contradiction between civic nationalism and ethnocentrism reflects the broader challenge of reconciling a deeply diverse society with the need for a unified state. While civic ...