Cold calling is never an effective sales method with me. If I want something, i will go looking for it myself, I don't need some salesman taking up my time trying to sell me something I didn't want in ...

Marketing has always been crucial to companies- whether big or small. Among all the ways that are offered today to market our product or services, telemarketing is the most viable and effective ...

<strong>Patrick Heidrich, owner, Sandler Training:</strong> It can be effective — if you have the right attitude and technique when making the calls. Some ...

The effectiveness of cold calling as a lead generation tactic is still a much-debated topic in B2B marketing and sales circles. Many thought leaders and practitioners contend that cold calling is no ...

Actors will tell you that the worst possible audition is something called a "cold reading." In a cold reading, the actor has no idea what kind of scene they will be asked to read for, who the ...