Thousands of companies sell products and services through regional or local outlets. These outlets may be branch offices or company-owned retail stores, or they may be related but independent business ...

Through the centralization and automation of messaging, distributed marketing can offer communications without borders. What exactly is distributed marketing? It focuses on enhancing collaboration ...

I recently opted in to receive a newsletter from a retailer that has both physical locations and an online presence. Shortly thereafter, I received a welcome message, which is normally a good sign of ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, a leading Distributed Marketing platform, and Acoustic, a leading marketing cloud platform provider, today announced their strategic go-to-market ...

During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and ...

Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, an industry leader in distributed marketing automation software, is proud to announce the reorganization and expansion of its leadership team to support the ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...