International Publicity contains a variety of modal symbols including text, pictures and sound, and their meanings are expressive. It is conducive for the Communist Party of China to use international ...

A systemic functional theory applied to multimodal discourse analysis (SF-MDA) is related to the theoretical and practical meaning extraction from the data showing how multiple semiotic resources are ...

Oct. 28th keynote ‘Analysing Discursive Shifts in Illiberal & Far-Right Discourse...’ by Michał Krzyżanowski (Hong Kong Polytechnic University), and roundtable representing three different traditions, ...

Movie posters are designed to be short, clear, and attention-grabbing, with visual elements like movie scenes taking precedence. The meaning of a poster is conveyed primarily through these visuals.