Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail ...
It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...
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