Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

In today's increasingly competitive marketplace, a brand’s point of view must be distilled to the clearest message possible to gain the attention of its target market. Brands must stand out not only ...

Between rapid technological change and global competition, it’s becoming harder and harder for anyone selling a product or service to maintain a competitive edge-especially when that product is more ...

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and ...

Keeping the business strategy motive and not getting comfortable with past success will enable your business to grow exponentially. Conversely, if your crown jewels cause you to relax, then the ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...