Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Is your brain buzzing with ideas and plans? Visualizing your goals can be the first step to achieving them. Whether your ambitions are big or small, long-term or short-term, follow these steps to ...

Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy. Editor's Note: This article has been ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

Recently, I addressed a group of security professionals, and our discussion was on how CISOs develop strategy. I found many in the audience had no idea how security executives develop strategy, nor ...