Snapchat introduced a new artificial intelligence (AI) feature on Thursday that uses its in-house foundational video models. Dubbed AI video Lenses, the new Lens format combines Augmented Reality (AR) ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

TikTok has launched a new augmented reality effects creation feature with a new set of video effects, allowing all users to create their own effects and mini-games while watching the feed and without ...

Snapchat owner Snap on Tuesday (Jun 18) launched its latest iteration of generative AI technology that will allow users to see more realistic special effects when they use phone cameras to film ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

According to a report by Statista, Augmented Reality (AR) advertising market is estimated to generate a revenue of $5.2 billion by this year. In an era where digital interactions are increasingly ...