CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

If your traffic is up but revenue isn’t, you probably don’t have a “marketing” problem. You have a shopify conversion rate ...

I am lucky enough to have worked for companies that ranged from corporate giants like Uber and Coinbase to smaller startups that were run out of private residences in Silicon Valley. One of the ...

Website optimization is a process of enhancing website performance through the improvement of user experience as well as the increase of the conversion rate. Website optimization consists of some ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...