Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Is content marketing the “next big thing”? It is likely that you are familiar with the saying ‘content is king’. People are still claiming it to be next big thing in online marketing – which is a lie.

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...