Knowing how the market works and what segments you belong to… Understanding your customer’s real needs will help you formulate a value proposition that captures their attention. Take the time to ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions.

At its core, a sustainable competitive advantage is what makes a company better than its competitors in a way that is difficult for others to replicate. Think of it as a moat around a castle – it ...

Competitive advantage is a favorable position sought by a business to be more profitable than its rivals. To gain and maintain a competitive advantage, the business provides either more affordable or ...

Competitive advantage has shifted from building permanent, defensible positions to fostering rapid adaptability. In today's fast-changing world, traditional moats quickly erode due to digital ...