Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

From taglines in sub-dialects to varied versions of the same content tailored to different communities, factoring in diverse audiences is key to a successful cross-cultural communication strategy.

Sheryl Seitz is VP Marketing and Communications at May Mobility, and Operating Partner at C4 Ventures. An effective communications strategy is crucial to the success of an organization. However, there ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Madelain Roscher, CEO of PR Worx, Africa’s Best Public Relations Agency In today’s competitive business landscape, communications is not just about visibility, it’s about value. CEOs and business ...