This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

Bevil Conway, an artist and neuroscience researcher at the National Institutes of Health, is crazy about color. He particularly loves watercolors made by the company Holbein. “They have really nice ...

Every now and then, a bit of nostalgia bait drifts across my social media feed, with people pining for the brighter colors of the past – the vivid hues of the Toys R Us logo, or a 90s McDonald’s play ...

Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

The interplay between language and colour perception has emerged as a pivotal topic in recent cognitive neuroscience and psycholinguistic research. Accumulating evidence suggests that the words we use ...

Discover how seasonal changes influence color perception changes, particularly in defining yellow shades, due to environmental shifts. There’s a seemingly infinite variety of colors in the world, but ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...