The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

This World Smile Day, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. The inaugural study, conducted by ...

Colgate has announced a review of its toothpaste brand Darlie, which once featured a smiling White man in blackface, as companies around the world reconsider their use of racist stereotypes following ...