Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

Cold calling scripts are the most commonly recommended tool to assist a new salesperson in prospecting for sales. However, cold calling scripts are frequently overused, abused, and relied upon as ...

The following cold-calling script highlights current customers, similar to the prospect, that already use the product being sold. Sample script “Hey there! [SALES REP NAME] from [COMPANY_NAME] here.

B2B cold calling can be difficult, but if you know the most effective tactics and approaches, cold calling can be a very powerful way to generate more revenue and gain more leads. Businesses have used ...

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to ...

People’s expectations of marketing and sales have changed. They are increasingly sceptical about advertising claims. They are wary of contact from people they don’t know, who may be scammers. And they ...