Cold calling has long been a staple in the world of sales and marketing, but it often comes with negative connotations. Customers are bombarded with unsolicited calls, resulting in frustration and ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...

Your goal should be to eliminate “cold calling” from your vocabulary and replace it with your preferred term. Like public speaking, most people put cold calling in the category of items they abhor. I ...

These practical cold calling tips will help you and your team hit quotas early, maximize your time, and get better results. I understand why some people are too afraid to make cold calls — it’s hard, ...

The government’s ban on financial cold calling has been welcomed by financial advisers who say the move will help build trust in the financial industry. Prime minister Rishi Sunak announced today (May ...

You might have experienced many of the same situations seen in Hollywood’s famous cold calling scenes. The emotions and frustrations felt by the characters are shared by all sales professionals. Most, ...

People’s expectations of marketing and sales have changed. They are increasingly sceptical about advertising claims. They are wary of contact from people they don’t know, who may be scammers. And they ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

Confidence is the key to cold calling success, and that confidence comes from being uncomfortable. That’s the word from Katelynn Blackburn, founder of Diligence Agencies, where she provides financial ...