You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

It is not necessary that our beliefs and behaviour are always in alignment. This phenomenon is called cognitive dissonance when we are caught between two conflicting ideas, beliefs, values and ...

Cognitive dissonance can occur in a range of different situations. Simply put, cognitive dissonance is having two very different thoughts or beliefs about something at the same time. It is very common ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

The student’s last semester grades are in front of us. His mathematics grade is a 2 (a D). “Peter, with your current mathematics grade, unfortunately you wouldn’t be eligible to apply for engineering ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

The cognitive dissonance theory was one of the most influential theories in social psychology first proposed by Leon Festinger in his book A Theory of Cognitive Dissonance in 1957. Festinger’s theory ...

Conversation among us is peppered with observations of the division within the American population. The division is revealed in a number of forms. It may be the acknowledgement of the political gap ...