Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

Businesses rely on trust and building strong connections with their customers. One of the most powerful ways to do that is through a customer relationship management (CRM) tool. The best CRM software ...

Enterprise sales organizations operate in an environment defined by scale, complexity, and constant pressure to deliver ...

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its Missed Call Text Back functionality, reflecting broader changes in how organizations manage inbound communication, ...

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

CRM is as an organizational business strategy that deals with people issues, organizational mindset towards customers, and overall company philosophy. It is crucial to view CRM as an integral part of ...

Everybody knows that the use case for CRM. It's in its name, after all: Customer relationship management. But how does that really improve the way your company does business? Go to any customer ...