But contrary to popular belief, instead of being a matter of thick and thin, brow-shaping is a science and an art which involves balancing, measuring, and understanding light and shadow, among other ...

It’s not often that our high school maths knowledge comes into play amidst our beauty routine—other than calculating how much money we need to afford another item on our wish lists. But now, TikTok is ...

Makeup manufacturer Benefit has released its newest eyebrow-related invention, a mobile optimized site that details how users should style their brows, to promote its brow-shaping products and ...

Brows—like boobs and bone structure—are something you’re born with. Unlike your cup size and cheekbones, though, you’re capable of totally changing the way your brows look on a daily basis. Thanks to ...

In the ever-evolving world of beauty, the pursuit of perfectly groomed eyebrows has taken a new turn. While eyebrow trends have come and gone – from thin, barely-there arches to bold, thick power ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Brow mapping is nothing new (makeup artists and microblading brow technicians have ...