It is no secret that artificial intelligence impacts society in surprising ways. One way that most people have used AI without their knowledge is when searching on Google. When doing so, it is likely ...

Monitoring Google’s algorithm updates is a constant task—especially since Google doesn’t always clarify the reasons behind the regular changes in the SERP (Search Engine Results Page). Generally, ...

TW-BERT is an end-to-end query term weighting framework that bridges two paradigms to improve search results Integrates with existing query expansion models and improves performance Deploying the new ...

Google’s John Mueller answered a question about what to do to optimize for the BERT algorithm. Google has maintained that there is “nothing to optimize for.” Mueller offered a more nuanced answer that ...

Understanding native language to deliver more target search results has always been a goal for Google Search. In 2015, Google released RankBrain, their first big step toward achieving this goal. Just ...

Here's a look into how Google's search algorithm update, BERT, will change search engine optimization and the Google user experience. Over the years, search engine optimization has become increasingly ...

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