The following is, for the most part, an excerpt of a book chapter I'm working on for an APA book series: Psychologists have a long history of ignoring (e.g., Koch, 1964), not understanding (e.g., ...

SOCIAL psychology has, as a rule, dealt with various phases of social experience from the psychological standpoint of individual experience. The point of approach which I wish to suggest is that of ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

The year 2004 marks the centenary of B. F. Skinner’s birth. I doubt that most members of the American Psychological Society (and even a smaller proportion of all psychologists) will pay much attention ...