Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

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Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Analyzed Lloyds' transaction data using RFM & K-Means for customer segmentation. Applied Markov Chains to predict behavioral shifts. Aimed to identify at-risk customers and personalise financial ...