Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Key points Automatic data collection allows subtle aspects of human behavior to be evaluated in ways that traditional observation cannot. VR can measure risky choices such as drug-use or sexual-health ...

Traditional research tools such as surveys, observing people’s behaviors, and using confederate actors in experiments has helped psychologists learn a lot about human behavior. However, many crucial ...

As vehicles become increasingly connected and autonomous, the collection and utilization of in-car data have surged, raising ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...