A key part of your role as a sales manager is to create an effective sales strategy. Your B2B and B2C approach is vital to your success. Even if your team includes top communicators, presenters, and ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same? After working with several successful consumer companies rooted in product-led growth ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

In the business sector, there is intense rivalry and frequent market fluctuations. Therefore, to assist professionals in navigating the complexity of the sales sector, a thorough Sales Course is ...

A survey of 1,000 business and IT decision makers shows a blurring line between the business-to-business and business-to-consumer (B2C) sales process. That is, technology buyers are starting to ...

B2B sales offers up some unique challenges for sales teams to conquer. The sales techniques must be highly targeted to help your team gain leads and close deals. While B2B offers different challenges ...