With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

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With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...

App Tracking Transparency has not eliminated tracking. What it has done is reduce its reach, increase its cost, and give ...

With Apple’s App Tracking Transparency (ATT) policy putting a $10 billion dent in the revenues of tech giants, companies are finding innovative strategies to combat these losses. Initiated in April ...

App tracking transparency may be the most consequential privacy update added to iPhones in some time. It ensures that any app must ask you for permission before tracking your activity outside of its ...

Apple was hit with a $115 million fine Monday after Italy’s competition authority alleged the tech giant was abusing its ...

The one-time in-app purchases have increased way more than the ones that have to be done on a monthly or yearly basis. For compari... Read More The one-time in-app purchases have increased way more ...