As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

米国の市場調査会社のインスタットは去る3月19日（米国時間）、Addressable Advertising（アドレス可能な広告）に関するソフトウェア、ハードウェア、サービスの2011年までの地域ごとの市場価値を調査したリポート「Addressable Advertising:テレビ放送広告」を発表し ...

米国調査会社インスタット社では、Addressable Advertising関連市場の市場価値が2011年までに5億4000万USドルを超えるという予測結果を発表している。 株式会社データリソース2007年04月17日 16時00分[ 株式会社データリソースのプレスリリース一覧 ] 2007年、ケーブル ...

If my inbox is any indication, addressable advertising is a hot topic in media buying and selling circles. I have taken the liberty of presenting several questions sent to me via email last week along ...

Go Addressable and Advertiser Perceptions are releasing these findings ahead of its fourth annual addressable TV advertising summit today in New York NEW YORK, November 20, 2024--(BUSINESS ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

NEW YORK, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group dedicated to advancing addressable TV advertising and its use of deterministic identity ...

Addressable advertising has become a “must-buy,” according to 38% of the advertisers surveyed by DirecTV Advertising, up from 27% in a similar survey a year ago. The survey, conducted by Advertiser ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

Data from Go Addressable and Advertiser Perceptions Reveal Spending Projections and Channel Satisfaction for Addressable TV from Agencies and In-House Marketers NEW YORK, Nov. 06, 2025 (GLOBE NEWSWIRE ...

The promise of real-time, live TV addressable advertising will give viewers what they have in the digital world: current messaging connected to their related online activity. Can live TV, and or ...

Comcast CMCSA is making a major push into addressable advertising with the expansion of its Audience Addressable solution to local and regional advertisers, as recently announced by Effectv, the sales ...