Alcohol consumption and cigarette smoking often go hand in hand. A rodent study has found that low doses of alcohol and nicotine can have an additive effect on the release of the neurotransmitter ...

This work investigates the effect of a multifunctional diesel fuel additive package used with RapeSeed Oil (RSO) as a fuel in a DI heavy duty diesel engine. The effects on fuel injectors’ cleanliness ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...