You have an ad fraud problem, but you don't know how to fix it. You keep hearing about measurement service providers, or analytics, and ad fraud detection companies, but which is the best option for ...

Ad Units -- Dimensions of a mobile ad Category -- Subject of the app or mobile site hosting an ad Platform -- Type of device a mobile ad is delivered on Ad Analytics works for existing Flurry ...

Mobile app measurement and advertising platform Flurry is expanding its product lineup with a new service that will allow app marketers the ability to track the effectiveness of their mobile ad ...

The global Ad Analytics Market is poised for significant expansion, with market size projected to rise from USD 6.04 billion in 2025 to USD 20.33 billion by 2035, registering a robust compound annual ...

Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Launching a startup to compete against Google’s army of engineers was considered ...

Instagram users: prepare for a side of Taco Bell ads to accompany your endless stream of washed out brunch photos. The Facebook-owned photosharing company announced yesterday that it is rolling out a ...

Ad analytics company Adometry, the combined entity created when Click Forensics acquired Adometry and kept its branding, has announced it has closed an $8 million Series D round, led by Shasta ...